Mobile app dedicated to helping users track their expenses
Project Duration
6 Months
Pre Seed
Idea to MVP
Team
1 Designer
Status
On Going
🚀 Mobile App for tracking expenses
Managing personal finances can be challenging, often leading to overspending and lack of financial awareness. ADS worked on the UX design of a mobile app dedicated to helping users track their expenses efficiently, providing a seamless and insightful financial management experience.
The Problem
- Difficulty in tracking daily expenses and categorizing spending.
- Lack of insights into financial habits and budgeting goals.
- Complicated interfaces making financial tracking cumbersome.
- Security concerns with storing financial data.
The Objective
- Enables users to effortlessly log and categorize expenses.
- Provides real-time spending insights and budget tracking.
- Ensures a seamless and visually engaging user experience.
- Offers secure data encryption for financial safety.
Inhouse Product
ADS is committed to solving real-time challenges by developing innovative digital solutions tailored to address them effectively. MET is a inhouse product which we thought of building it for the indian middle class and lower middle class to keep a close eye on their spending, streamline financial processes, and make informed financial decisions. This project focus on simplicity, automation, personalization, real-time syncing, enhanced security, and meaningful financial insights to provide a truly seamless user experience.
Lean UX Approach
Research
Surveys with 500+ users tracking daily expenses. Interviews with individuals looking for better budgeting tools. Competitive analysis of existing expense tracker apps.
Prototyping
We explored multiple solutions through sketching and mapped out the complete interaction flow for the end user in Figma. After several iterations, we finalized the key features for the MVP.
User Testing
Prototype testing was done with selected users for gathering their feedback, identifying usability issues, and making necessary refinements before moving into development.
Key findings based on our initial research
70% of users
found manual expense logging tedious
65% want
an automated categorization feature.
85% found
limited control over notifications and spending alerts.
Key considerations
Based on our findings, we brainstormed solutions and validated ideas through wireframes and prototypes. Key features included:
- Auto-categorization of expenses based on AI-powered insights.
- Personalized budget setup for different spending categories.
- Notifications and alerts when nearing budget limits.
- Daily / Monthly spending breakdowns and savings trends.
Branding
Logo Design, Color Pallet, Typography, Brand Guidelines, Assets and Visual storytelling
UI Designs
Initial Design Concepts
🚀 User Testing
We realized that the most important factor was understanding what users truly need. Our user testing on the first design concept gave a insight on what they need on the app. And this approach allowed us to simplify and refine our design.
UI Designs
Revised Designs
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🚀 Conclusion
We updated our designs ensuring that daily expenses and transactions are automatically categorized. Additionally, the Home Screen was designed to provide a clear breakdown of key financial details, including money received, monthly EMIs, investments, and payment reminders—features that significantly enhance the user experience.