🚀 AI-Powered Shopping Experience
In the evolving world of e-commerce, AI-powered shopping experiences are transforming how users interact with online stores. ADS designed an AI-driven shopping platform that enhances product discovery, personalization, and checkout efficiency.
The Problem
- Users often struggle with Finding relevant products quickly.
- Navigating overwhelming product catalogs.
- Receiving personalized recommendations that align with their preferences.
- Completing a seamless and intuitive checkout process.
The Objective
- Provide accurate and personalized product recommendations.
- Enhance search functionality using AI-driven insights.
- Simplify decision-making with interactive features.
- Ensure a smooth and intuitive checkout process.
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Key considerations
Based on our findings, we brainstormed solutions and validated ideas through wireframes and prototypes. Key features included:
- Analyze browsing history, purchase behavior, and user preferences.
- Provides tailored product suggestions in real-time based on profile selection
- AI chatbot guides users through product selection.
- Provides comparisons, reviews, and alternative recommendations.
UI Designs
User login/Registration Flow
UI Designs
User Landing Screen / Multi Profile Options / Personalization
Approach
Collect Insights
A problem is effectively addressed to obtain a hypothesis. These assumptions are believed to be true and they help designers to understand an idea that may result in a hypothesis.
Craft Experience
Solutions are created in this stage; it goes from having more abstract thoughts to more specific solutions. In Lean UX, a lot of attention is paid to both low and high-fidelity prototypes.
Validate Solution
Validating solutions using various methods. It involves testing with real people, preferably with real users of the product to measure the validity of the hypothesis raised.
Key findings based on our initial research
78% of users
prefer personalized product recommendations
65% of users
abandon carts due to a complicated checkout process
82% find
AI-driven search more effective than traditional keyword search
Typography
UI Designs
AI Shopping Assistant Flow
UI Designs
Tracking / Payment
